It is from this conviction that Hotel Expert Solutions was born, the project founded by Benedetta Chichi, Hotel and Revenue Manager with over twenty years of experience in the hospitality industry. Benedetta is also a lecturer and consultant, with a deep understanding of the hotel market and its dynamics.
The idea behind it is as simple as it is powerful: to integrate revenue management and marketing into a single synergistic strategy, built on the real and specific needs of each hospitality establishment. “I wanted to create a service that was not standard, but modeled on the particular needs of each hotel,” Benedetta explains. "Too often these two disciplines are treated separately, losing the potential for integrated action. I believe in the value of a 360-degree vision."
To clearly present this philosophy, Benedetta decided to create a dedicated website, and the choice fell on Webador. "I was looking for a platform that was fast, intuitive, and had a quality design. Webador allowed me to create a site on my own that exactly reflected my vision." The user experience, the ability to manage visual and text content, integrated SEO, and the blog were key elements in getting his message across.
One of the main initial hurdles was being able to clearly communicate the value of combining revenue management and marketing. Explaining how an integrated and customized strategy could lead to superior results was not easy, but Benedetta was able to do it with targeted content and effective storytelling, including through the website.
The first decisive step was to make it clear that my approach goes beyond consulting: it is a true strategic collaboration, with concrete results. This attracted the first clients, looking for a different, more modern and flexible solution.
The website, today, represents the heart of her digital communication. But that's not all: Benedetta also uses email marketing to dialogue directly with hoteliers, offering tailored services, dedicated packages and benefits designed to establish lasting relationships. "The human relationship for me is essential. Every client is unique, and I feel part of the team of every hotel I follow."
One of the most significant pieces of feedback received from a client was calling her approach a real “breath of fresh air” compared to standardized solutions. “It's moments like these that motivate me to keep going,” says Benedetta. “I love seeing hotels grow through work built together, day by day.”
Among the most rewarding experiences, Benedetta recalls that of a hotel that, thanks to a custom-built strategy, managed to stand out from the competition and significantly improve its revenues. It is confirmation of the validity of a method that combines technique and creativity, numbers and relationships.
Today, in addition to offering consulting, Benedetta also uses Webador to create websites for the hotels she works with. “I personally take care of my clients' digital presence, and Webador is a tool I recommend and use with satisfaction.”
Looking to the future, Benedetta is motivated to integrate new technologies, such as AI, and digital tools to make strategies even better performing. "I like to stay updated, to study, to test. I believe in a dynamic and innovation-oriented approach."
To those who want to embark on a similar path, Benedetta advises not to be afraid to differentiate: "In a competitive market, uniqueness is a strength. Do not try to imitate what already exists, but build something that truly reflects you. It is also important to invest in continuing education, to stay curious and up-to-date. And, above all, remember that passion is the most powerful engine: when you truly believe in what you do, even the greatest challenges become opportunities."
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